WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (Hardcover)

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (Hardcover)
By Mike Dover

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Customer tags: social media(3), marketing(3), branding(2), technology(2), wikinomics, internet, social media marketing, advertising, internet marketing, business, pr

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REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE

FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics

"A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of the Creative Class

"Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control." -- B. Josep h Pine II, bestselling author, The Experience Economy

"Thoughtful, innovative, and most of all practical. If your organization wants to deploy technology to build better client relationships, Wikibrands will show you how." -- Keith Ferrazzi, bestselling author, Never Eat Alone

"Your brand can share control to create value. With the changing role of consumers, every brand is a lie, not a promise. But Wikibrands offers marketers a rich understanding of how social media can drive engagement for brands that make them true." -- Ross Mayfield , Chairman, President, and co-founder, Socialtext

"A must-read for the hungry marketer!” -- Julie Roehm, Backslash Meta, LLC

"The path forward presented in Wikibrands is brightly illuminated, helping change the landscape in an area ready for consumer-driven, open innovation." -- David Smith, Global Managing Director, Accenture, and Co-Author of Workforce of One : Revolutionizing Talent Management Through Customization

“"A behind-the-curtain look at how you should be engaging your customer directly in the branding process. Ignore this important book at your own peril." -- Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory

What is a Wikibrand?

It's the next generation of business building that taps into the true power of social networks, brand connections, and customer participation to build real value. It's a status update on Facebook, a rave on Twitter, a review on YouTube, and so much more. It's the herald of a new golden age in customer freedom and individualized customer service.

It's the future of business--and this book is your wake-up call, strategy guide, and road map to what's ahead.

In Wikibrands, acclaimed media marketing experts Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time.

Built on continuing research from Don Tapscott's trailblazing $10 million research project, which formed the basis of bestselling books such as Wikinomics and Grown Up Digital, this book delivers hundreds of the best examples from today's most successful businesses. You'll learn how to:

• ENGAGE THE CUSTOMER through social influence, word of mouth, and user-generated content
• CREATE AN EXPERIENCE affected by customer-driven ratings, reviews, and online culture
• BUILD A COMMUNITY through microblogging, prosumerism, and crowdsourcing
• MAKE A CONNECTION that is truly authentic, collaborative, and value enhancing

Whether you work with an established business and are looking to make it relevant to today's "wikiconsumers" or are launching a start-up from scratch, Wikibrands offers countless creative ideas for defining and reaching out to your target audience.

You'll find refreshing new ways and a FLIRT model to help you open up an honest dialogue with your customers, attract a ready-made fan base through shared interests, and even work with other businesses toward a mutually rewarding goal. These are the latest tricks of the trade, used by hot brand names such as Mozilla Firefox, lululemon, and Zappos; industry giants Starbucks, Dell, and Harley-Davidson; and other less well-known organizations.

This is how you turn merely buzzworthy brands into full-fledged wikibrands. Sean Moffitt is President of Agent Wildfire Strategy & Communications, a leading social influence, word-of-mouth, and customer engagement firm. An internationally known speaker and Web expert, he has reinvented brands as a client and partner for Molson, Guinness, Procter & Gamble, and numerous Fortune 500 companies and start-ups. Mike Dover is Managing Partner of Socialstruct Advisory Group. As Vice President, Research Operations, for New Paradigm (formerly nGenera Insight), he oversaw the research programs for the bestselling books Wikinomics and Grown Up Digital. He also has provided review support for more than a dozen other books. Continue the reinvention of your business at wiki -brands .com Read more

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The Monk and the Riddle: The Art of Creating a Life While Making a Living (Paperback)

The Monk and the Riddle: The Art of Creating a Life While Making a Living (Paperback)
By Randy Komisar

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Customer tags: entrepreneurship(12), motivation(7), inspirational(6), venture capital(6), silicon valley(5), success(4), business(4), 4 hour work week(2), charlie sly, job search, inspiration, business plan

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What would you be willing to do for the rest of your life . . . ?

It's a question most of us consider only hypothetically-opting instead to "do what we have to do" to earn a living. But in the critically acclaimed bestseller The Monk and the Riddle, entrepreneurial sage Randy Komisar asks us to answer it for real. The book's timeless advice-to make work pay not just in cash, but in experience, satisfaction, and joy-will be embraced by anyone who wants success to come not just from what they do, but from who they are. At once a fictional tale of Komisar's encounters with a would-be entrepreneur and a personal account of how Komisar found meaning not in work's rewards but in work itself, the book illustrates what's wrong with the mainstream thinking that we should sacrifice our lives to make a living. Described by Fortune.com as "part personal essay, part fictional narrative and part meditation on the nature of work and life," The Monk and the Riddle is essential reading on the art of creating a life while making a living.

Prospective entrepreneurs may think they know everything there is to know about starting a business in Silicon Valley. They can draw up business plans, have meetings with venture capitalists, maybe even get funded and actually launch a start-up. However, in The Monk and the Riddle, Silicon Valley sage Randy Komisar reasons that's only half the equation for success. And it may not be the important half. Komisar has worked with a number of companies--Apple, LucasArts Entertainment (the gaming division of George Lucas's empire), and WebTV among them--and has come to a rather startling conclusion: if you can't see yourself doing this business for the rest of your life, don't start it. In other words, he wants to see passion and purpose in business, not just spreadsheets and a by-the-numbers business model.

To illustrate, Komisar takes the reader through a hypothetical Silicon Valley start-up, with an eager entrepreneur named Lenny trying to get funding for an online casket-selling business. As Komisar helps Lenny find the real purpose of the business, the passion behind the revenue projections, he reflects back on his life as an entrepreneur. Komisar emerges as a master storyteller, the kind of guy you'd feel honored to share a bottle of wine with. And you believe his conclusion: "When all is said and done, the journey is the reward." It's great if you've made billions on the journey, but the important thing is that you do something you can truly throw yourself into. --Lou Schuler Read more

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Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business (J-B Lencioni Series) (Hardcover)

Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business (J-B Lencioni Series) (Hardcover)
By Patrick Lencioni

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Casey McDaniel had never been so nervous in his life. 

 In just ten minutes, The Meeting, as it would forever be known, would begin.  Casey had every reason to believe that his performance over the next two hours would determine the fate of his career, his financial future, and the company he had built from scratch.

 “How could my life have unraveled so quickly?” he wondered.

 In his latest page-turning work of business fiction, best-selling author Patrick Lencioni provides readers with another powerful and thought-provoking book, this one centered around a cure for the most painful yet underestimated problem of modern business: bad meetings.  And what he suggests is both simple and revolutionary.

 Casey McDaniel, the founder and CEO of Yip Software, is in the midst of a problem he created, but one he doesn’t know how to solve.  And he doesn’t know where or who to turn to for advice.  His staff can’t help him; they’re as dumbfounded as he is by their tortuous meetings. 

Then an unlikely advisor, Will Peterson, enters Casey’s world.  When he proposes an unconventional, even radical, approach to solving the meeting problem, Casey is just desperate enough to listen. 

 As in his other books, Lencioni provides a framework for his groundbreaking model, and makes it applicable to the real world.  Death by Meeting is nothing short of a blueprint for leaders who want to eliminate waste and frustration among their teams, and create environments of engagement and passion.  Read more

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Wellbeing: The Five Essential Elements (Roughcut)

Wellbeing: The Five Essential Elements (Roughcut)
By Tom Rath

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Wellbeing: The Five Essential Elements, the latest New York Times, Wall Street Journal, and USA Today bestseller from Gallup Press.

Much of what we think will improve our wellbeing is either misguided or just plain wrong.

Contrary to what many people believe, wellbeing isn't just about being happy. Nor is it only about being wealthy or successful. And it's certainly not limited to physical health and wellness. In fact, focusing on any of these elements in isolation may drive us to frustration and even a sense of failure.

When striving to improve our lives, we are quick to buy into programs that promise to help us make money, lose weight, or strengthen our relationships. While it might be easier to treat these critical areas in our lives as if they operate independently, they don't. Gallup's comprehensive study of people in more than 150 countries revealed five universal, interconnected elements that shape our lives:

The Five Essential Elements

• Career Wellbeing
• Social Wellbeing
• Financial Wellbeing
• Physical Wellbeing
• Community Wellbeing

Wellbeing: The Five Essential Elements will provide you with a holistic view of what contributes to your wellbeing over a lifetime. Written in a conversational style by #1 New York Times bestselling author Tom Rath and bestselling author Jim Harter, Ph.D., this book is filled with fascinating research and novel ideas for boosting your wellbeing in each of these five areas.

By the time you finish reading this book, you should have a better understanding of what makes life worthwhile. This will enable you to enjoy each day and get more out of your life -- and perhaps most importantly, boost the wellbeing of your friends, family members, colleagues, and others in your community.

(Each copy of this book includes a unique ID code for Gallup's online Wellbeing Finder, a program designed to help you track and improve your wellbeing over time.) Read more

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The Personal MBA: Master the Art of Business (Hardcover)

The Personal MBA: Master the Art of Business (Hardcover)
By Josh Kaufman

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Customer tags: business education(10), personal mba(9), business school(8), entrepreneurship(7), productivity(7), finance(6), negotiation(5), project management(5), gtd(3), self-education(2), management(2), mba(2)

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A world-class business education in a single volume.

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:
*The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.

*The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.

*The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.

*4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master. Read more

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JOBFORCE (Kindle Edition)

JOBFORCE (Kindle Edition)
By David Hoffman

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First tagged by LivingReston
Customer tags: blogs, politics, investing, industry focus, training, employment, tips, jobforce, jobs, opinion, business, news

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Helping good people find great job opportunities everyday! The JOBFORCE (r) Report is published weekly and features daily updates on the latest job openings from around the United States amd select countries.

Readers are also provided with helpful tips relating to their careers, and humor from a small group of talented but nutty people who have nothing better to do than make you laugh!

Presenting you both a serious & funny look at our job market and the things people are doing to thrive in an interesting economy!

Kindle blogs are fully downloaded onto your Kindle so you can read them even when you're not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day. Read more

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Como Hacer Dinero Por Internet - Vol 1: Formas Básicas de Ganar Dinero (DVD)

Como Hacer Dinero Por Internet - Vol 1: Formas Básicas de Ganar Dinero (DVD)
By Jorge I. Hernández

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Customer tags: business

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Con a sin sitio web, con o sin productos, y sin necesidad de experiencia previa, aprenderás las mejores formas que existen actualmente para generar ingresos por Internet fácilmente.

En el volumen uno de esta serie, Jorge I. Hernández, te guiará en los métodos básicos para hacer dinero en Internet. Ya sea que desees ganar dinero extra en tu tiempo libre o si buscan crear un completo negocio "on line".

Esto es parte de lo que contiene este volumen:
- Cómo hacer cobros electrónicos en menos de 15 minutos
- Cómo encontrar oportunidades de negocios en menos de 5 minutos
- Cómo ofrecer servicios profesionales sin necesidad de tener sitio web
- Cómo ganar sin tener productos
- Cómo ganar con compra y venta de dominios

Y mucho más

El Ing. Jorge I. Hernández ha trabajado en Internet desde 1999, es poseedor de más de cincuenta sitios web generando ingresos pasivos de múltiples formas y actualmente brinda consultoría en marketing y comercio electrónico.

This product is manufactured on demand using DVD-R recordable media. Amazon.com's standard return policy will apply.

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