For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (Paperback)

For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (Paperback)
By Mark Pendergrast

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First tagged by Fernando Norona "thebook"
Customer tags: coca-cola(4), business history(4), company profile(2), preparedtogrow, soda industryamerican comsumerism, business

Review & Description

Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, "The Real Thing." Read more

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