By Candice Hughes
Buy new: $6.99
197 used and new from $6.79
Customer Rating:
First tagged by C. Hughes "lucky cat"
Customer tags: marketing, small business, consultants, entrepreneurship, business, kindle, writing reference
Review & Description
Want to Make Money from Your Small Business?
In today’s rollercoaster economy, your small business needs every competitive advantage it can get. Most marketing books tell you what you could do, if only your company were Google or Facebook. In Small Business Rocket Fuel: Marketing Tools for Boosting Revenue, Candice M. Hughes, PhD shows you how real small businesses can increase their sales with affordable, effective marketing. Her ideas are firmly grounded in business theory based on MBA training, over a decade in marketing-related positions and six years of running her own consulting firm where she increased her income 300% in 2 years.
Whether you run Sally’s Pet Grooming, Joe Smith’s Consulting Group, or are Chris Brown the Thriller Author, you will find clear, explicit steps with worksheets to lead you along the road to stand-out marketing.
Worksheets? Sounds too much like work? In Dr. Hughes’ hands, marketing is creative and fun. Real world examples show fabulous and failed marketing. Dr. Hughes even reveals some of her own small business marketing secrets. Warning: Once you read this book, marketing may become addictive. And people get paid for this? Sign me up!
BOOK REVIEWS
Having recently started my business in NJ with no marketing background I was fortunate to discover "Small Business Rocket Fuel". I thought a discussion of marketing might be a boring subject and that it might not have anything to do with me. I found "Small Business Rocket Fuel" to be an easy and fun read. More importantly I found it to be pertinent to my health counseling business. I will incorporate many of the tactics outlined by Dr. Hughes in my new marketing strategy. I would recommend “Small Business Rocket Fuel" to small businesses just starting out or to established businesses needing a high octane boost.
Doris, proprietor of AWAKEN A HEALTHIER YOU
Want to Make Money from Your Small Business?
In today’s rollercoaster economy, your small business needs every competitive advantage it can get. Most marketing books tell you what you could do, if only your company were Google or Facebook. In Small Business Rocket Fuel: Marketing Tools for Boosting Revenue, Candice M. Hughes, PhD shows you how real small businesses can increase their sales with affordable, effective marketing. Her ideas are firmly grounded in business theory based on MBA training, over a decade in marketing-related positions and six years of running her own consulting firm where she increased her income 300% in 2 years.
Whether you run Sally’s Pet Grooming, Joe Smith’s Consulting Group, or are Chris Brown the Thriller Author, you will find clear, explicit steps with worksheets to lead you along the road to stand-out marketing.
Worksheets? Sounds too much like work? In Dr. Hughes’ hands, marketing is creative and fun. Real world examples show fabulous and failed marketing. Dr. Hughes even reveals some of her own small business marketing secrets. Warning: Once you read this book, marketing may become addictive. And people get paid for this? Sign me up!
BOOK REVIEWS
Having recently started my business in NJ with no marketing background I was fortunate to discover "Small Business Rocket Fuel". I thought a discussion of marketing might be a boring subject and that it might not have anything to do with me. I found "Small Business Rocket Fuel" to be an easy and fun read. More importantly I found it to be pertinent to my health counseling business. I will incorporate many of the tactics outlined by Dr. Hughes in my new marketing strategy. I would recommend “Small Business Rocket Fuel" to small businesses just starting out or to established businesses needing a high octane boost.
Doris, proprietor of AWAKEN A HEALTHIER YOU
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