By Craig S. Fleisher
Review & Description
This is the eBook version of the printed book.
If you’re a manager or business owner, you need tools to make better decisions--about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, two renowned experts on business analysis and strategy bring you those tools, in plain English!
Babette Bensoussan and Craig Fleisher teach you exactly what you need to know, without dragging you through unnecessarily complex concepts or advanced mathematics. They start with a practical, realistic introduction to the analysis process; then they walk you through ten core sets of analysis techniques that every manager can use effectively.
You’ll master classic techniques like SWOT analysis and Porter’s Five Forces, in addition to the latest approaches to competitor, financial, issue, and value chain analysis. Next, Bensoussan and Fleisher guide you through analyzing the global social, political, and macroenvironmental challenges that will increasingly shape the future of your business.
For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples. The result: a book you can rely on to address your strategic and business challenges--whatever your role, experience, industry, or environment.
- Don’t just collect data--use it for competitive advantage
Uncover correlations, assess trends, identify performance gaps, and identify your best opportunitiesGet truly actionable outputs from your analysis
Perform future-oriented analysis that leads to better competitive strategies and tacticsUse analysis to anticipate and adapt to rapid change
Get early warnings of emerging threats--and respond more quicklyThe Practical, Plain-English Guide to Business Analysis for Every Manager and Business Owner!
You can use business analysis to address your most crucial strategic and tactical challenges--without burying yourself in advanced math or arcane theory! This friendly guide walks you through the entire business analysis process and then explains each of today’s most valuable analysis tools--in plain English. You’ll be able to make better decisions and get better results--even if you’ve never been responsible for analysis before.
Babette Bensoussan and Craig Fleisher illuminate BCG matrix; Porter’s “Five Forces”; SWOT analysis; modern competitor, financial, issue, and value chain analysis; long-term scenario planning; emerging macroenvironmental (STEEP/PEST) techniques; and much more. You’ll find realistic case studies, in addition to practical guidance for choosing the right tools for each challenge. Even if you’ve never performed business analysis before, Analysis Without Paralysis can help you gain the insights and build the strategies for a winning future.
This is the eBook version of the printed book.
If you’re a manager or business owner, you need tools to make better decisions--about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, two renowned experts on business analysis and strategy bring you those tools, in plain English!
Babette Bensoussan and Craig Fleisher teach you exactly what you need to know, without dragging you through unnecessarily complex concepts or advanced mathematics. They start with a practical, realistic introduction to the analysis process; then they walk you through ten core sets of analysis techniques that every manager can use effectively.
You’ll master classic techniques like SWOT analysis and Porter’s Five Forces, in addition to the latest approaches to competitor, financial, issue, and value chain analysis. Next, Bensoussan and Fleisher guide you through analyzing the global social, political, and macroenvironmental challenges that will increasingly shape the future of your business.
For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples. The result: a book you can rely on to address your strategic and business challenges--whatever your role, experience, industry, or environment.
- Don’t just collect data--use it for competitive advantage
Uncover correlations, assess trends, identify performance gaps, and identify your best opportunitiesGet truly actionable outputs from your analysis
Perform future-oriented analysis that leads to better competitive strategies and tacticsUse analysis to anticipate and adapt to rapid change
Get early warnings of emerging threats--and respond more quicklyThe Practical, Plain-English Guide to Business Analysis for Every Manager and Business Owner!
You can use business analysis to address your most crucial strategic and tactical challenges--without burying yourself in advanced math or arcane theory! This friendly guide walks you through the entire business analysis process and then explains each of today’s most valuable analysis tools--in plain English. You’ll be able to make better decisions and get better results--even if you’ve never been responsible for analysis before.
Babette Bensoussan and Craig Fleisher illuminate BCG matrix; Porter’s “Five Forces”; SWOT analysis; modern competitor, financial, issue, and value chain analysis; long-term scenario planning; emerging macroenvironmental (STEEP/PEST) techniques; and much more. You’ll find realistic case studies, in addition to practical guidance for choosing the right tools for each challenge. Even if you’ve never performed business analysis before, Analysis Without Paralysis can help you gain the insights and build the strategies for a winning future.
Dr. Craig S. Fleisher is the Dean and Professor of Management in the School of Business and Public Affairs at the College of Coastal Georgia, Brunswick, Georgia, USA. A nationally recognized MBA instructor in Canada, he is a former President of the a national Public Affairs association and the international association of Strategic and Competitive Intelligence Professionals (SCIP) - in which he has also been recognized as a Meritorious Award winner - the Association's highest international honor as well as a Fellow. He holds a Docent appointment in the Dept. of Business Information Mgmt. at Tampere Univ. of Technology (Finland) and is on the graduate MSCom faculty at the Università della Svizzera italiana (Switzerland). Professor Fleisher has performed advisory and consultancy assignments for many international groups including many leading multinational corporations, government agencies and 4th-sector organizations. A popular presenter and keynote speaker, he has given talks on topics in public affairs, competitive strategy and performance management to many groups in over 40 countries. His books, frequently translated into a variety of languages, are required reading in numerous international professional certification programs as well as leading business schools. Read more
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