Sunday, 17 July 2011

Marketing and Sales in a Tough Economy.: 5 Key Things to Do to Survive Today & Thrive Tomorrow (Paperback)

Marketing and Sales in a Tough Economy.: 5 Key Things to Do to Survive Today & Thrive Tomorrow
Marketing and Sales in a Tough Economy.: 5 Key Things to Do to Survive Today & Thrive Tomorrow (Paperback)
By William S. Lightfoot

Review & Description

What can 'we' do to help our companies survive this economy? Based on over 30 years of business experience globally, this book is offered in the spirit of providing insight, guidance, and stimulation to help you generate ideas that will help your firm survive a tough market, hopefully thriving when the market gets better. Each chapter highlights several concepts designed to stimulate thought and action. We also weave in examples from our own experiences that reinforce key points. While some of the concepts are pretty straight forward - i.e. you will know exactly what to do - many require analysis and thought to adapt them to your specific situation. Finally, we end each chapter with a list of SCILS Tips - meant to help you develop ideas that will lead to success and 'Ask Yourself' - questions designed to provoke analysis and thought. Read more


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