By Connie Podesta
Buy new: $14.56
41 used and new from $2.60
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Customer tags: sales(3), marketing(3), business(2), business model(2), advice(2), communication(2), behavioral marketing, business relationship, business strategy, businesswoman, business communication, behavioral targeting
Review & Description
'In Connie Podesta's book, you ll not only learn strategies, you'll learn them from an expert. Buy it, read it, and bank it.' --Jeffrey Gitomer, bestselling author of The Litte Red Book of Selling and The Sales Bible
In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:
- #1 : She doesn't want to play the game
- #2: She doesn't think the salesperson views her as a legitimate decision maker
- #3 : She doesn't like the salesperson
- #4 : She doesn't trust the salesperson
- #5 : She doesn't think the salesperson is the right person for the job
Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women. Read more
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