By Stephan Sorger
Buy new: $100.00
First tagged by Stephan Sorger
Customer tags: marketing goals, marketing strategy, contingency plan, marketing execution, competitive landscape, marketing planning, market segmentation, marketing management, marketing, business, management, pricing
Review & Description
A practical, step-by-step guide to creating results-driven marketing plans.
Easy-to-use, practical, and current, Marketing Planning shows readers how to develop strategic marketing plans through an approach that bridges the gap between theory- and template-based methods.
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