By Dan Lattimore
68 used and new from $0.73
Customer Rating:
First tagged by Area Woman
Customer tags: public relations(2), pr(2), building consumer loyalty, statistics, advertising, audience development, business, pr theory, communication
Review & Description
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. Read more
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