By Richard Guy DeHerder
Buy new: $24.17
33 used and new from $19.99
Customer Rating:
First tagged by Rich Ball
Customer tags: marketing(3), retailing(3), store design(2), shopping(2), online marketing(2), retail marketing(2), retail motivation, category management, retail, business
Review & Description
In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REAP), a rigorous, complete methodology for transforming this knowledge into winning campaigns, products, and formats.
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