By Dr. Elizabeth Rush Kruger
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First tagged by Top Market Strategy
Customer tags: market, competition, profit, revenue, planning, marketing, ad, compete, business, plan, pareto, manage
Review & Description
Is it possible to increase your profit from customers-even quadruple it-by applying a universal law to marketing strategy? Absolutely! In the direct and practical Top Market Strategy: Target the Best and Ignore the Rest, marketing innovator Dr. Elizabeth Rush Kruger shows why the Pareto rule of 80:20 works in any business and explains exactly how to use this universal law to attract new customers-highly profitable ones-to your business. The logic is simple: replace less profitable customers with more profitable customers, and your business profit will skyrocket. Since customers in the top 20% generate 16 times more profit than other customers, it makes sense to go after prospects just like your top customers, but how? Using Dr. Kruger's strategic analysis called top market strategy, business leaders begin with segmenting customers by their profitability, distinguishing the most profitable market segment from others, and then targeting this top market segment with marketing strategies designed to attract highly profitable new customers to their business. The author devotes a chapter to each phase and her case example demonstrates each step of the top market strategy. Readers benefit from seeing the key strokes used in Microsoft Excel for the strategic analysis of market segments. When fully implemented, the top market strategy emerges as powerfully effective in quadrupling your profit from customers. Until this book, no publication explained how to use the Pareto rule to increase business profit. However, this hands-on tool reveals this new application using a straightforward and reader-friendly approach, one designed as a solid guide to multiply business profit-and to boost your career. Entrepreneurs and business leaders throughout the world-marketers or managers, distributors or retailers, brand managers up to corporate executives-can use this book to quadruple their profit from customers-and will recommend it to their friends and colleagues. Read more
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