Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs (Paperback)

Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs (Paperback)
By Steve Weber

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Review & Description

If you are in business to sell consumer goods -- or you want to be -- you should be on Amazon.com.

More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers -- large and small businesses, individuals, and mom-and-pop shops -- to sell their merchandise right on Amazon.

Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history:

• How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising.
• Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center.
• Find bargain inventory; target niche markets for big profits.
• Get tax deductions and write-offs for business use of your home.
• Use Amazon as a stand-alone business or a lead generator for an existing busines.
• Pay lower sales commissions on Amazon.
• Sell your inventions, crafts or intellectual property on Amazon.
• Guard against scammers and rip-off artists.
• Automate your business with easy-to-use tools

FROM THE TABLE OF CONTENTS:

GET STARTED ON AMAZON
SEE THE FOUR DEGREES OF AMAZON
LIST AN ITEM ON MARKETPLACE
DESCRIBE YOUR ITEM'S CONDITION
RATE YOUR ITEMS' CONDITION
SET YOUR PRICE
SET SHIPPING LOCATIONS, OTHER OPTIONS
SET QUANTITY AND SKU
TAKE AMAZON PAYMENTS
PAY FEES AND COMMISSIONS
IDENTIFY YOUR PRODUCTS

MANAGE INVENTORY
SEARCH AND SORT YOUR LISTINGS
REPRICE YOUR LISTINGS
Q&A: HOW OFTEN SHOULD I REPRICE?
EDIT YOUR LISTINGS
RELIST YOUR ITEMS
MANAGE INVENTORY THE SMART WAY
RECONCILE YOUR INVENTORY
UPLOAD INVENTORY FILES TO AMAZON
USE SKUS
SECURE YOUR AMAZON ACCOUNT
BEST PRACTICES
VIEW AND SEARCH YOUR ORDERS
CREATE A PRODUCT DETAIL PAGE
AMAZON VELOCITY LIMITS
BEST PRACTICES
CONTACT AMAZON.COM
GET HELP FROM OTHER SELLERS

STAY ON THE LAW'S RIGHT SIDE
YOUR BUSINESS'S LEGAL STRUCTURE
LOCAL ORDINANCES

STAY ON AMAZON'S GOOD SIDE
PROHIBITED ITEMS
LISTING RULES
PRODUCT DETAIL PAGE OFFENSES
CONTENT PROHIBITED ON DETAIL PAGES
SOFTWARE SALES
AMAZON PARTICIPATION AGREEMENT
CONDITION GUIDELINES

KICK IT UP A NOTCH
AUTOMATION
GET EFFICIENT WITH FULFILLMENT SOFTWARE
DO-IT-YOURSELF BULK LISTING
WORKING WITH SPREADSHEETS
REFINE YOUR TEMPLATE
A WORD ABOUT SKUS
A WORD ABOUT ISBNS

SOURCE USED ITEMS FOR RESALE
LIVE AUCTIONS
GET MERCHANDISE ON CONSIGNMENT

EXPLORE SELLER CENTRAL
USE SELLER CENTRAL
CUSTOMER COMMUNICATION GUIDELINES
INDIRECT COMMUNICATION
SELLER DESKTOP
UPLOAD PRODUCTS TO AMAZON
AMAZON PRODUCT INFORMATION

HANDLE YOUR FULFILLMENT
OTHER SHIPPING RESOURCES
CHOOSE A SHIPPING COMPANY
SHIPPING MATERIALS
SHIPPING TIMEFRAMES
BEST PRACTICES
Q&A: IS DELIVERY CONFIRMATION WORTH IT?

OUTSOURCE YOUR FULFILLMENT
GET A LEG UP ON COMPETITION
TYPICAL COSTS OF FULFILLMENT BY AMAZON
USE FBA 'BASIC FULFILLMENT'
COMPETING WITH FBA
DRAWBACKS OF FULFILLMENT BY AMAZON
LOST OR DAMAGED FBA ITEMS
FULFILLMENT BY AMAZON FACTS
BEST PRACTICES
SMART FBA SHIPPING
AMAZON EASYSELL
USE AMAZON AS A DROP-SHIPPER
IMPORTS AND EXPORTS
EXPORT ITEMS
PREPARE ITEMS FOR SHIPMENT

COMPETE WITH FEEDBACK
FEEDBACK GROUND RULES
KEEP A HIGH FEEDBACK AVERAGE
SELLER PERFORMANCE TARGETS
FEEDBACK REMOVAL
RESPOND TO NEGATIVE FEEDBACK
Q&A: SHOULD I REFUND MY IRATE CUSTOMER?
SEE YOUR FEEDBACK SUMMARY
RETURNS AND RESTOCKING FEES
Q&A: DO CANCELED ORDERS HURT SELLERS?
CHARGEBACKS AND A-TO-Z CLAIMS
Q&A: SHOULD I ASK BUYERS FOR FEEDBACK?

EXPLORE THE SOCIAL JUNGLE
GET CRAZY WITH LISTS
SO YOU'D LIKE TO . . . GUIDES
WRITE PRODUCT REVIEWS
GET CREDIBLE WITH PEERS
AMAZON TAGS
TAG-BASED MARKETING
MAKE FRIENDS AT THE RIVER
ADVANCED AMAZON TOOLS
BUY X, GET Y

PAY-PER-CLICK ADVERTISING
GOOGLE ADWORDS
CLICKRIVER/AMAZON PRODUCT ADS
AMAZON PRODUCT ADS

YOUR OWN WEB SITE
WEBSTORE FEATURES
MANAGE YOUR WEBSTORE
OTHER E-COMMERCE HOSTS
AMAZON ASTORES

AMAZON ADVANTAGE
ADVANTAGE VS. FULFILLMENT BY AMAZON
MANAGE THE DETAILS
ADVANTAGE PROFESSIONAL Read more

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To Serve God and Wal-Mart: The Making of Christian Free Enterprise (Paperback)

To Serve God and Wal-Mart: The Making of Christian Free Enterprise (Paperback)
By Bethany Moreton

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In the decades after World War II, evangelical Christianity nourished America’s devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world’s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad.

While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next.

This extraordinary biography of Wal-Mart’s world shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate globalization.

The author has assigned her royalties and subsidiary earnings to Interfaith Worker Justice (www.iwj.org) and its local affiliate in Athens, GA, the Economic Justice Coalition (www.econjustice.org).

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Buffett: The Making of an American Capitalist (Hardcover)

Buffett: The Making of an American Capitalist (Hardcover)
By Roger Lowenstein

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In the annals of investing, Warren Buffett stands alone. Starting from scratch, simply by picking stocks and companies for investment, Buffett amassed one of the epochal fortunes of the 20th century. In this intriguing, highly readable biography, financial journalist Roger Lowenstein paints a sympathetic but clear-eyed full portrait of the Berkshire Hathaway CEO. 16 pages of photos.Starting from scratch, simply by picking stocks and companies for investment, Warren Buffett amassed one of the epochal fortunes of the 20th century -- an astounding net worth of $10 billion and counting. That awesome record has made him a cult figure.

This illuminating biography reveals a man whose conscientiousness, integrity, and good humor exist alongside an odd emotional isolation. Buffett also masterfully traces his life: his enormously successful partnership; his early, inspired investments in American Express and Geico; his companionship and investment with Katharine Graham of the Washington Post; his role in the Capital Cities purchase of ABC; his unique relationship with his wife and mistress; and his rescue of the scandal-ridden Salomon Brothers. Read more

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Act Like a Sales Pro: How to Command the Business Stage and Dramatically Increase Your Sales with Proven Acting Techniques (Paperback)

Act Like a Sales Pro: How to Command the Business Stage and Dramatically Increase Your Sales with Proven Acting Techniques (Paperback)
By Julie Hansen

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A salesperson must have the performance skills of an actor in order to stand out in today's increasingly crowded business environment.  Just as an actor wins the audience's applause by delivering a phenomenal performance, a salesperson must deliver an equally memorable buying experience to win in business.

Act Like a Sales Pro takes its cue from acting, the ultimate form of persuasion, and shows you how to apply the proven methods and techniques of the acting professional to every step of the sales process, from getting the appointment to closing the sale. This innovative, entertaining, and insightful guide offers unique strategies and concrete examples from business and Broadway, to help you develop your own unique sales talent and take command of the business stage.

Act Like a Sales Pro shows you how to:

• Gain the appointment using audition techniques
• Draw interest from reluctant prospects using secrets of the performer
• React to the unexpected and maintain control using the rules of improvisation
• Deliver memorable and persuasive presentations

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Fitness & Health for the Busy Professional: Tips from Professionals for Professionals (Paperback)

Fitness & Health for the Busy Professional: Tips from Professionals for Professionals (Paperback)
By Troy A. Bonar

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Time is money is the phrase we here, but Time is your health. Busy people have a difficult time balancing work, family and fitness. We tend to dedicate so much to our career and to others that we often times don't focus on our own health. This book is a guide for the busy person. It is written in an easy read/ quick read format and is full of great tips and tactics to get fit and healthy when your lifestyle is full of travel, hotels, office time, and a busy household. Master Troy takes a difficult concern that we all have and gives us simple resources to solve our health and fitness issues. This book is full of wonderful comments and tips from many professionals on how they handle fitness with their busy life, and also features great resources to save you time and get you fit and healthy. This resource is designed for you, by people just like you who don't have a lot of "Extra" time in their day. Read more

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The Coming New Dark Ages: The Truth About the U.S. Economy (Paperback)

The Coming New Dark Ages: The Truth About the U.S. Economy (Paperback)
By John G Mackin

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Americans will soon be confronted with a convergence of forces that will tear apart the economic and social fabric of the country. These forces have long been foreseen by a handful of scientists and economists; yet, heightened warnings to policymakers have been ignored or dismissed. As a consequence, Americans are about to find themselves subjected to the unforgiving laws of nature, bearing the full punishment for their leaders' folly. Amid an economic morass, regional wars, and a demoralized electorate, the U.S. will soon experience a very cruel succession of events characterized by fuel and food shortages, loss of civil services, chronic high unemployment, failed markets and civil upheaval. As the U.S. government continues to flood the world with dollars, to monetize its debts, to abandon manufacturing, to forfeit the dollar, to usurp the productive economy, and to thwart energy production, the very foundations of the economy will fail and the fabric of an already contentious and stressed society will unravel. Mackin reveals the unvarnished truth about the present and near-future state of the U.S. economy. He then presents in disturbing detail how the United States is being forced down a path that can lead only to the impoverishment of its citizens. Mackin is an independent researcher and writer. His clients have included Wells Fargo, Schlumberger, IBM, Intel, Enron and Hewlett-Packard. He received a B.S. from the University of Houston Downtown, an M.A. from the University of Houston at Clear Lake, and completed post-graduate studies at Rensselaer Polytechnic Institute in upstate New York. He resides with his family in northern California. Read more

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The 51 Fatal Business Errors and How to Avoid Them (Perfect Paperback)

The 51 Fatal Business Errors and How to Avoid Them (Perfect Paperback)
By Jim Muehlhausen

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Starting a business is easy! Successfully running a business can be a challenge. Jim Muehlhausen has traveled the country collecting best and worst practices from business owners. The 51 Fatal Business Errors provides a quick and easy format to learn from other business owner's successes and failures. Each error contains a real-life example and definitive action-steps needed to improve your business. The 51 Fatal Business Errors is not full of fancy theories or fluff. It is chock-full of real-world experience learned at the world's most expensive business school: The School of Hard Knocks. Read more

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Grasp: The Solution (Paperback)

Grasp: The Solution (Paperback)
By Chris Griffiths

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Innovation distinguishes between a leader and a follower...which do you want to be? GRASP The Solution is a refreshingly pragmatic and straight talking guide to making decisions and solving problems creatively. If you've always thought creativity was all fluff and no substance, this book will make you think again. Struggling to come up with new and innovative ideas? Got the idea but can't make it happen? Frustrated trying to find the right answers? Fed up of failed group brainstorming sessions? Chris Griffiths (head of ThinkBuzan, the organisations behind Mind Mapping - the thinking tool used by millions worldwide) compels you to let go of what's killing your creativity. In just four clear steps, he shows you how to unleash bold, fresh ideas and solutions in a systematic way to help you triumph over any challenge. Read more

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Good to Great: Why Some Companies Make the Leap...And Others Don't (Audible Audio Edition)

Good to Great: Why Some Companies Make the Leap...And Others Don't (Audible Audio Edition)
By Jim Collins

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Essentials of Business Law (Paperback)

Essentials of Business Law (Paperback)
By Anthony Liuzzo

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The sixth edition of this popular textbook presents the most practical, most current, and only concise, broad-based introduction to the study of business law principles and practices. The material has been revised and updated to reflect recent developments in the legal field, and every chapter includes an abundance of real-world examples that illustrate the law at work. In-depth coverage of the latest issues in business law, including new coverage of technology, product liability, and employment law, is also provided. New presentation and an engaging design make the book easy to teach and understand, and the new and expanded pedagogy, with an emphasis on teachability and assessment, offers teachers and students a wealth of opportunities for enriching the learning experience. Students will come away with a clear understanding of business law topics and be able to identify, explain, and apply the principles of business law in the world around them. Read more

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Keeping Your Business in the U.S.A.: Profit Globally While Operating Locally (Hardcover)

Keeping Your Business in the U.S.A.: Profit Globally While Operating Locally (Hardcover)
By Tim Hutzel

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Here to bring back the pride, confidence, and jobs that "Made in the U.S.A." once generated—Keeping Your Business in the U.S.A.: Profit Globally While Operating Locally shows American enterprises how to survive and prosper while keeping their manufacturing base within the United States. It tells the stories of three manufacturing companies that have been able to buck the outsourcing trend and achieve overwhelming success while keeping jobs in the States.

Using case studies, the book illustrates each company’s story from the day it started. It examines the successes, failures, lessons learned, and methods used by each company to achieve and sustain success. The authors integrate nearly a century of combined experience to compare the different business strategies, make key observations, and provide helpful tips for duplicating the recipes that led to these companies’ overwhelming success.

Debunking the myth that U.S. manufacturers can’t compete with cheap labor countries, the authors detail seven recipes they have found to be common denominators among the successful companies they have encountered. These manufacturing veterans provide you with simple but effective ingredients, the recipes, and the way of thinking needed to re-establish "Made in the U.S.A." as the beacon of progress and quality it once was.

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Business Plans Kit For Dummies (Paperback)

Business Plans Kit For Dummies (Paperback)
By Steven Peterson

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Discover the ins and outs of constructing a great business plan

When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.

Business Plans Kit For Dummies, 3rd Edition has been updated to give you the very latest information on the changing economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements.

• Refreshed examples and data sources for planning
• Updated “ten top plans” section
• CD includes new forms, worksheets, and resources

If you’re a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in an uncertain economy, Business Plans Kit For Dummies has you covered!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Read more

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The Spirit of Silicon Valley (Paperback)

The Spirit of Silicon Valley (Paperback)
By Anolia Orfrecio Facun

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The Spirit of Silicon Valley allows you to discover the true spirit beyond this once agricultural land in California--known worldwide as Silicon Valley--which now blossoms with brilliant innovation and leading edge technology. An incredible range of backgrounds, professions and cultures are represented in the compelling, heartfelt stories. This is an illuminating glimpse into the many ways the regenerative spirit of Silicon Valley has nurtured careers, ignited passions and inspired creative life. --Jackie Flaten, Co-Founder, Media Owls, California "I love this book! The stories of courage, hope, and the human spirit are from Silicon Valley but their inspiration is for us all." --Lance H. K. Secretan, The Secretan Center Inc. Toronto, Canada "This inspirational book is a "must have" for anyone whose life has been touched by the resiliency, the desire to serve the common good and the amazing success in the valley. Buy several copies and share them widely!" --Robert S. Tipton, Author: JUMP! - Get Unstuck, Extraordinary Life Breakthroughs through Innovative Change Although most famous for the tech industry, it is the people that truly make Silicon Valley special. It's their resilient spirit, their courageous quest not only to survive, but thrive, in whatever given circumstance they may face, bolstered by endless opportunities, and supported by an encouraging environment. Discover the real Silicon Valley through the eyes of newsmakers and entrepreneurs who call the Valley their home. Share deep insight into the people, culture and diversity of this distinctive area through their unique and amazing journeys and transformations. Read more

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The Worth Ethic: How to Profit from the Changing Values of the New Work Force (Hardcover)

The Worth Ethic: How to Profit from the Changing Values of the New Work Force (Hardcover)
By Kate Ludeman

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SOCIAL MEDIA IN BUSINESS | Succeeding in the new Internet revolution (Paperback)

SOCIAL MEDIA IN BUSINESS | Succeeding in the new Internet revolution (Paperback)
By Steve Nicholls

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What is social media? Social media is a generic label describing the dynamic interaction among the global community, enabled by the use of web-based and mobile technological advancements. No precise definitions exist - in fact; social media and Internet are now readily interchangeable terms, which is sometimes called Web 2.0, 3.0, Web Squared, or just the Internet. This openness is one of social media's greatest strengths, but understanding its impact can be overwhelming and confusing. Social media represents a major shift in how you, your customers, competitors, and suppliers - in fact, everyone - uses the Internet. The main shift is how people actively interact in cyberspace, rather than just viewing pages. This sudden change has surprised many as it represents the Internet's ongoing evolution, helped by technology with new devices such as mobility, iPads and Internet on large flat screen televisions, by communication companies providing increasing access to broadband technology, and by new media companies providing new applications such as Facebook. Social Media in Business provides an overview of the opportunities social media offers to a business and a concrete plan to help managers and decision-makers, effectively, integrate social media platforms into their current organizational structure. What are the key aims of SOCIAL MEDIA IN BUSINESS? 1. To provide a clear guide to social media in business for managers This book aims to help the manager to understand the opportunities and to create a common language of what social media means for your whole organization, not just the marketing and information technology (IT) parts of the business that tend to dominate the conversation around social media. Secondly, it provides a guide to a host of available social media applications and tools for business. Finally, the book presents an overview of the potential risks and impact of social media on your organization in a broader strategic sense. 2. To provide a practical framework for the introduction and implementation of social media that can be adapted to your organization - The 3-CORE Project Success System The framework introduced in this book is The 3-CORE Project Success System, based on three elements: Business Environment, Project Stages, and The Project Development Cycle. The key idea is that the framework can be adapted to your organizational context and is easy to use in training employees who may not be familiar with social media or project management. The Project Development Cycle is a tool developed by the author to help organizations meet the above objectives. In Social Media In Business, readers will discover: * Four Business Opportunities of Social Media * How Social Media has Developed over the Last Three Years * The Social Media Applications Guide * Five Social Media "Dark Sides" and Mitigation Strategies * The 3-CORE Project Success System * The Project Development Cycle Praise for SOCIAL MEDIA IN BUSINESS "An invaluable guide to the marketing opportunities presented by social media and how to use them to best effect in business. This book tells you everything you need to know in a concise and easy to follow format.". GAIL DAVIES - Airline Executive "Steve Nicholls clearly understands the impact that social media is having and will have on businesses in the future. This book is a must-read for managers seeking to introduce social media into their organizations. I like how he has simplified what is often a complex and confusing subject for many and provided a structured framework that will help anyone at any level build the necessary support to make their social media aspirations successful". THOMAS POWER - Chairman of Ecademy.com Thank you , STEVE NICHOLLS - Author. Read more

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The Other Side of Wall Street: In Business It Pays to Be an Animal, In Life It Pays to Be Yourself (Kindle Edition)

The Other Side of Wall Street: In Business It Pays to Be an Animal, In Life It Pays to Be Yourself (Kindle Edition)
By Todd Harrison

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This is the eBook version of the printed book.

Minyanville Media founder and former hedge fund honcho Todd Harrison shares amazing untold stories from Wall Street’s hidden side. From the adrenaline rush of trading at Morgan Stanley, to trench warfare with Galleon and Jim Cramer to valuable lessons about money and life, Harrison provides unforgettable tales from the most tumultuous era in financial history!

 

As seen on Bloomberg Television's "Taking Stock."

 

This is the eBook version of the printed book.

Minyanville Media founder and former hedge fund honcho Todd Harrison shares amazing untold stories from Wall Street’s hidden side. From the adrenaline rush of trading at Morgan Stanley, to trench warfare with Galleon and Jim Cramer to valuable lessons about money and life, Harrison provides unforgettable tales from the most tumultuous era in financial history!

 

As seen on Bloomberg Television's "Taking Stock."

 

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WorkQuake: Making the Seismic Shift to a "Knowledge Economy" (Hardcover)

WorkQuake: Making the Seismic Shift to a "Knowledge Economy" (Hardcover)
By Paul Glover

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With his distinctive, direct and oft-humorous approach, “recovering attorney” and long-time business and executive coach Paul Glover bares his knuckles to present 76 strategies and tips to thrive in the Knowledge Economy. This no-nonsense advice, gleaned from 25 years of helping businesses nationwide prosper, and his popular Bottom Line and Morning Mantra newsletters, carries you through the impact of the recent WorkQuake – the Industrial Economy's final meltdown.

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The Death of Business Management - Introducing Generation Y and Z (Kindle Edition)

The Death of Business Management - Introducing Generation Y and Z (Kindle Edition)
By Spence Keegan

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The Death of Business Management - Introducing Generation Y and Z – The Corporate Business World today is based on the methods and processes governed by Psychology and Corporate Alliances.
Generation Y and Z have set their strategies founded on the destruction of old norms ushered forward by an unknowing, untried or seasoned upstarts seeking only the pleasure of self-gratification at the cost of all around them. They are a Generation, or generations of ruthless, coddled brats seeking to set imagined wrongs of past generations right by their skilful manipulation of facts to the demise of themselves and the society at large.
Generation Y and Z are set on change, regardless of the outcome, unbent by the foreseeable demise of everything before them, they strive to unset the former generation in a wave of self indulged greed.
Will they, can they, pause a moment to learn from the mistakes of historical business management or will they pass through this maze of industry only to end up what the fought so hard to destroy?
This book is a reference of business management, some skill sets or processes utilized for generations, bendable, flexible and pliable to the needs of every generation if they stop long enough to reflect.
The Death of Business Management - Introducing Generation Y and Z – The Corporate Business World today is based on the methods and processes governed by Psychology and Corporate Alliances.
Generation Y and Z have set their strategies founded on the destruction of old norms ushered forward by an unknowing, untried or seasoned upstarts seeking only the pleasure of self-gratification at the cost of all around them. They are a Generation, or generations of ruthless, coddled brats seeking to set imagined wrongs of past generations right by their skilful manipulation of facts to the demise of themselves and the society at large.
Generation Y and Z are set on change, regardless of the outcome, unbent by the foreseeable demise of everything before them, they strive to unset the former generation in a wave of self indulged greed.
Will they, can they, pause a moment to learn from the mistakes of historical business management or will they pass through this maze of industry only to end up what the fought so hard to destroy?
This book is a reference of business management, some skill sets or processes utilized for generations, bendable, flexible and pliable to the needs of every generation if they stop long enough to reflect.
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On China (Hardcover)

On China (Hardcover)
By Henry Kissinger

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In this sweeping and insightful history, Henry Kissinger turns for the first time at book-length to a country he has known intimately for decades, and whose modern relations with the West he helped shape. Drawing on historical records as well as his conversations with Chinese leaders over the past forty years, Kissinger examines how China has approached diplomacy, strategy, and negotiation throughout its history, and reflects on the consequences for the global balance of power in the 21st century.

Since no other country can claim a more powerful link to its ancient past and classical principles, any attempt to understand China's future world role must begin with an appreciation of its long history. For centuries, China rarely encountered other societies of comparable size and sophistication; it was the "Middle Kingdom," treating the peoples on its periphery as vassal states. At the same time, Chinese statesmen-facing threats of invasion from without, and the contests of competing factions within-developed a canon of strategic thought that prized the virtues of subtlety, patience, and indirection over feats of martial prowess.

In On China, Kissinger examines key episodes in Chinese foreign policy from the classical era to the present day, with a particular emphasis on the decades since the rise of Mao Zedong. He illuminates the inner workings of Chinese diplomacy during such pivotal events as the initial encounters between China and modern European powers, the formation and breakdown of the Sino-Soviet alliance, the Korean War, Richard Nixon's historic trip to Beijing, and three crises in the Taiwan Straits. Drawing on his extensive personal experience with four generation of Chinese leaders, he brings to life towering figures such as Mao, Zhou Enlai, and Deng Xiaoping, revealing how their different visions have shaped China's modern destiny.

With his singular vantage on U.S.-China relations, Kissinger traces the evolution of this fraught but crucial relationship over the past 60 years, following its dramatic course from estrangement to strategic partnership to economic interdependence, and toward an uncertain future. With a final chapter on the emerging superpower's 21st-century world role, On China provides an intimate historical perspective on Chinese foreign affairs from one of the premier statesmen of the 20th century. Read more

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The Worth Ethic: 2 (Hardcover)

The Worth Ethic: 2 (Hardcover)
By Kate Ludeman

39 used and new from $0.01

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Customer tags: work rewards, kate ludeman, work force, economics, work standards, self-worth, human capital, work productivity, business, business management, good work habits, business ethics

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Where Snowflakes Dance and Swear: Inside the Land of Ballet (Hardcover)

Where Snowflakes Dance and Swear: Inside the Land of Ballet (Hardcover)
By Stephen Manes

Buy new: $35.00
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First tagged by Jeffrey Angus "Commander Scott"
Customer tags: performing arts(2), ballet(2), dance(2), performance administration, stage, business, nutcracker

Review & Description

In a scuffed-up studio, a veteran dancer transmits the magic of an eighty-year-old ballet to a performer barely past drinking age. In a converted barn, an indomitable teacher creates ballerinas as she has for more than half a century. In a monastic mirrored room, dancers from as near as New Jersey and as far as Mongolia learn works as old as the nineteenth century and as new as this morning.
    Where Snowflakes Dance and Swear zooms in on an intimate view of one full season in the life of one of America's top ballet companies and schools: Seattle's Pacific Northwest Ballet. But it also tracks the Land of Ballet to venues as celebrated as New York and Monte Carlo and as seemingly ordinary as Bellingham, Washington and small-town Pennsylvania. Never before has a book taken readers backstage for such a wide-ranging view of the ballet world from the wildly diverse perspectives of dancers, choreographers, stagers, teachers, conductors, musicians, rehearsal pianists, lighting directors, costumers, stage managers, scenic artists, marketers, fundraisers, students, and even pointe shoe fitters--often in their own remarkably candid words.
    The book follows characters as colorful as they are talented. Versatile dancers from around the globe team up with novice choreographers and those as renowned as Susan Stroman, Christopher Wheeldon, and Twyla Tharp to create art on deadline. At the book's center is Peter Boal, a former New York City Ballet star in his third year as PNB's artistic director, as he manages conflicting constituencies with charm, tact, rationality and diplomacy. Readers look over Boal's shoulder as he makes tough decisions about programming, casting, scheduling and budgeting that eventually lead the calm, low-key leader to declare that in his job, "You have to be willing to be hated."
   Where Snowflakes Dance and Swear shows how ballet is made, funded, and sold. It escorts you front and center to the kick zone of studio rehearsals. It takes you to the costume shop where elegant tutus and gowns are created from scratch. It brings you backstage to see sets and lighting come alive while stagehands get lovingly snarky and obscene on their headsets. It sits you down in meetings where budgets get slashed and dreams get funded-and axed. It shows you the inner workings of Nutcracker, from kids' charming auditions to no-nonsense marketing meetings, from snow bags in the flies to dancing snowflakes who curse salty flurries that land on their tongues. It follows the tempestuous assembly of a version of Romeo and Juliet that runs afoul of so much pressure, disease, injury, and blood that the dancers begin to call it cursed.
   Where Snowflakes Dance and Swear uncovers the astounding way ballets, with no common form of written preservation, are handed down from generation to generation through the prodigious memories of brilliant athletes who also happen to be artists. It goes on tour with the company to Vail, Colorado, where dancers contend with altitude that makes their muscles cramp and their lungs ache. It visits cattle-call auditions and rigorous classes, tells the stories of dancers whose parents sacrificed for them and dancers whose parents refused to. It meets the resolute woman who created a dance school more than fifty years ago in a Carlisle, Pennsylvania barn and grew it into one of America's most reliable ballerina factories. It shows ballet's appeal to kids from low-income neighborhoods and board members who live in mansions.
   Shattering longstanding die-for-your-art clichés, this book uncovers the real drama in the daily lives of fiercely dedicated union members in slippers and pointe shoes-and the musicians, stagehands, costumers, donors and administrators who support them. Where Snowflakes Dance and Swear: Inside the Land of Ballet brings readers the exciting truth of how ballet actually happens. Read more

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Sport Marketing - 3rd Edition (Hardcover)

Sport Marketing - 3rd Edition (Hardcover)
By Bernard James Mullin

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Customer tags: marketing(3), business(2), sports marketing(2), sports, sport management

Review & Description

Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.

Using real-world examples and an engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. The following are updates to the new edition:

-Foreword written by David J. Stern, Commissioner of the National Basketball Association

-A new chapter on branding and how to apply it in a sport context, including examples of successful efforts

-A greatly expanded chapter on research in sport marketing, recognizing recent and significant technological developments that allow sport marketers to reach consumers

-An updated final chapter containing opinions from industry insiders about what sport marketers can expect in the years ahead
The highly respected authors have long been recognized for their ability to define this exciting field, and they continue to engage readers by providing several updated references and real-life examples. These elements not only make the material more interesting for students to read but also allow them to easily translate concepts presented in the text into situations they will encounter in the working world.

The text incorporates all areas of marketing into an exciting and sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. The text also includes extensive information on promotion, sales, distribution, and public relations in sport. After reading this book, students will be able to apply the concepts of marketing to the distinct sport enterprise.

This new edition is complemented by a large and complete package of ancillary materials that will enhance the presentation of the material and provide a richer learning experience for students. A new instructor guide, test package, and PowerPoint presentation package are offered through a convenient product-specific Web site at www.HumanKinetics.com/SportMarketing.

Even though this text is written primarily for students, the authors go beyond theory to stress real-world applications, providing a wonderful reference for professionals and a useful guide that allows practitioners to apply key concepts to the work they do every day.

This text will help students and others interested in marketing products in the expansive field of sport to understand the foundations of sport marketing and how to use marketing effectively. Most important, they'll learn how to incorporate these fundamentals into their own workplace.

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Moneyball: The Art of Winning an Unfair Game (Audio CD)

Moneyball: The Art of Winning an Unfair Game (Audio CD)
By Michael Lewis

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First tagged by Robert Szarka
Customer tags: baseball, business

Review & Description

Moneyball is a quest for something as elusive as the Holy Grail, something that money apparently can't buy: the secret of success in baseball. The logical places to look would be the giant offices of major league teams and the dugouts. But the real jackpot is a cache of numbers collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors.

In a narrative full of fabulous characters and brilliant excursions into the unexpected, Lewis shows us how and why the new baseball knowledge works. He also sets up a sly and hilarious morality tale: Big Money, like Goliath, is always supposed to win . . . how can we not cheer for David?Billy Beane, general manager of MLB's Oakland A's and protagonist of Michael Lewis's Moneyball, had a problem: how to win in the Major Leagues with a budget that's smaller than that of nearly every other team. Conventional wisdom long held that big name, highly athletic hitters and young pitchers with rocket arms were the ticket to success. But Beane and his staff, buoyed by massive amounts of carefully interpreted statistical data, believed that wins could be had by more affordable methods such as hitters with high on-base percentage and pitchers who get lots of ground outs. Given this information and a tight budget, Beane defied tradition and his own scouting department to build winning teams of young affordable players and inexpensive castoff veterans.

Lewis was in the room with the A's top management as they spent the summer of 2002 adding and subtracting players and he provides outstanding play-by-play. In the June player draft, Beane acquired nearly every prospect he coveted (few of whom were coveted by other teams) and at the July trading deadline he engaged in a tense battle of nerves to acquire a lefty reliever. Besides being one of the most insider accounts ever written about baseball, Moneyball is populated with fascinating characters. We meet Jeremy Brown, an overweight college catcher who most teams project to be a 15th round draft pick (Beane takes him in the first). Sidearm pitcher Chad Bradford is plucked from the White Sox triple-A club to be a key set-up man and catcher Scott Hatteberg is rebuilt as a first baseman. But the most interesting character is Beane himself. A speedy athletic can't-miss prospect who somehow missed, Beane reinvents himself as a front-office guru, relying on players completely unlike, say, Billy Beane. Lewis, one of the top nonfiction writers of his era (Liar's Poker, The New New Thing), offers highly accessible explanations of baseball stats and his roadmap of Beane's economic approach makes Moneyball an appealing reading experience for business people and sports fans alike. --John Moe Read more

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Business Cats 2012 Wall Calendar (Calendar)

Business Cats 2012 Wall Calendar (Calendar)
By Amy Beth Geerling Payne

Buy new: $22.50

First tagged by A. B. GEERLING "supah"
Customer tags: cats, kitties, calendar, taco tuesday, suit and tie, business, professional, cute, 2012, menswear

Review & Description

This 28 page full-color wall calendar was created to suit all of your Highly Professional Business Cat needs for the year 2012. Each month features special holidays, and every Taco Tuesday is denoted to guarantee one is not missed. The calendar measures 11x8.5 inches closed, and 11x17 inches open. Read more

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Funding a Startup (The Entrepreneurial Leadership Series of e-Books) (Kindle Edition)

Funding a Startup (The Entrepreneurial Leadership Series of e-Books) (Kindle Edition)
By Kenney Roberts

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First tagged by gigi
Customer tags: investing(2), business plan(2), entrepreneurship(2), business startup, cirrus logic, angel investors, funding a startup, austin ventures, amd, business, business leadership, elevator pitch

Review & Description

Funding a Startup details the no-nonsense actions required to identify and successfully engage with investors. Whether you are dealing with Angel Investors, Super Angel Investors or Venture Capitalists, this e-Book clearly discusses the process involved to close a funding deal. It begins with the Performance Enhancing Prescriptions required to successfully engage with investors; including analyzing the types of investors, their sandbox rules, pertinent information you must know before meeting them, the required Investor Pitch attributes, and the role of the Executive Summary, Elevator Pitch and Corporate Overview documents. It ends by explaining the potential pitfalls when getting married to investors; including what some investors won’t admit and the strategies you can adopt to help them after the funding has closed.

Kenney Roberts was a Fortune 500 Corporate Executive before entering the startup world in 2000. Over the past eleven years, he has had the opportunity to lead several venture-backed companies and has raised over $100M of investment funding for those combined companies. Although he has raised funding from Venture Capitalists and Angel Investors, he has raised significant amounts of funding from Super Angel Investors. He is currently the Managing Director with the Eyzon Consulting Group and helps entrepreneurs ascend to the top by fulfilling their entrepreneurial dreams.
Funding a Startup details the no-nonsense actions required to identify and successfully engage with investors. Whether you are dealing with Angel Investors, Super Angel Investors or Venture Capitalists, this e-Book clearly discusses the process involved to close a funding deal. It begins with the Performance Enhancing Prescriptions required to successfully engage with investors; including analyzing the types of investors, their sandbox rules, pertinent information you must know before meeting them, the required Investor Pitch attributes, and the role of the Executive Summary, Elevator Pitch and Corporate Overview documents. It ends by explaining the potential pitfalls when getting married to investors; including what some investors won’t admit and the strategies you can adopt to help them after the funding has closed.

Kenney Roberts was a Fortune 500 Corporate Executive before entering the startup world in 2000. Over the past eleven years, he has had the opportunity to lead several venture-backed companies and has raised over $100M of investment funding for those combined companies. Although he has raised funding from Venture Capitalists and Angel Investors, he has raised significant amounts of funding from Super Angel Investors. He is currently the Managing Director with the Eyzon Consulting Group and helps entrepreneurs ascend to the top by fulfilling their entrepreneurial dreams.
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