By Jacquelyn A. Ottman
14 used and new from $1.06
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First tagged by Jacquelyn A. Ottman
Customer tags: green, sustainability, marketing, branding, business, sustainable
Review & Description
Jacquie Ottman has a brand new book on green marketing (Fall 2010)! Pre-Order Now: The New Rules of Green Marketing.
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Green Marketing: Opportunity for Innovation is a thoroughly updated version of an award-winning text on green marketing by Jacquelyn Ottman, an internationally recognized consultant to industry and government. Describes current state of green consumerism, analyzes success strategies and points direction for the future. Lively case studies and examples show how today's brand of green marketing strategies can lead to profits, increased market share and a means to dialogue with and educate the public. The first edition was hailed as "the definitive work on the subject" by the American Marketing Assocation and lauded as one of the top busines books of 1993. Read more
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