By Mark Tungate
Buy new: $19.77
32 used and new from $18.31
Customer Rating:
First tagged by skorin
Customer tags: mark tungate, marketing, strategy, luxury, business
Review & Description
The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion?
Fast-moving, entertaining and full of exlusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function.
Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers;the Champagne hosues of France; the diamon district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.
No comments:
Post a Comment